METRO DETROIT TARGET AREAS
When most investors think about investing in Metro Detroit, their attention immediately goes to the City of Detroit. And for good reason. Detroit continues to offer some excellent opportunities for cash flow, forced equity, BRRRR projects and long-term appreciation.
But Detroit isn't the only place I look for investment opportunities.
For investors who are willing to spend a little more on the acquisition, several of the inner-ring Detroit suburbs can offer a very attractive combination of rental income, housing quality, manageable renovation costs and future resale potential.
My current suburban investment strategy generally focuses on single-family homes priced below $200,000 with rental potential between approximately $1,400 and $1,900 per month.
The goal isn't simply to find the cheapest house.
The goal is to find the right property, in the right location, at the right basis.
Why I Like the Inner-Ring Detroit Suburbs
Suburban investing can be different from investing inside Detroit.
In Detroit, an investor may purchase a significantly distressed property, complete a substantial renovation, create equity and potentially refinance through a BRRRR strategy.
In the suburbs, I'm often willing to accept a somewhat higher acquisition price if we're getting something valuable in return.
That might mean:
Higher achievable rents
Less renovation
More predictable housing stock
Stronger retail resale potential
Greater owner-occupant demand
Potential long-term appreciation
Multiple exit strategies
A property that works as a rental today and can eventually be sold to an owner-occupant can be particularly attractive.
That's why I don't evaluate these properties strictly by cap rate.
I look at the entire investment.
My Metro Detroit Suburban Target Markets
For investors targeting properties generally below $200,000 and rents between approximately $1,400 and $1,900, these are the markets I would currently investigate first.
Tier 1: Best Overall Investment Balance
Redford
Target Purchase Price: $140,000-$195,000
Target Rent: $1,450-$1,800+
Cash-Flow Potential: Very Good
Appreciation Potential: Good
BRRRR Potential: Good
Retail Resale: Strong
Redford is one of my favorite suburban markets for this strategy.
It remains possible to find single-family homes below $200,000 while still achieving rents that can support a higher suburban acquisition price.
I generally like 3-bedroom brick ranches and bungalows, particularly properties with basements, garages and functional floor plans.
A Redford property doesn't necessarily need to be a major rehabilitation project to make sense. In many cases, I'd rather purchase a structurally sound house that needs a manageable renovation and get it rented quickly.
The combination of rental income and future retail resale potential is what makes Redford particularly interesting.
Eastpointe
Target Purchase Price: $125,000-$185,000
Target Rent: $1,400-$1,700+
Cash-Flow Potential: Very Good
Appreciation Potential: Moderate to Good
BRRRR Potential: Good
Retail Resale: Good
Eastpointe can provide one of the better relationships between acquisition price and achievable rent among the suburbs immediately surrounding Detroit.
There is a substantial amount of single-family housing stock, including brick homes with basements and garages.
For investors, I would generally look for properties that are either rent-ready or require a relatively straightforward value-add renovation.
The key is not over-improving the property.
If the market supports a particular rental level, spending another $20,000 on finishes that don't materially increase rent or resale value doesn't necessarily make the investment better.
Harper Woods
Target Purchase Price: $125,000-$190,000
Target Rent: $1,450-$1,750+
Cash-Flow Potential: Very Good
Appreciation Potential: Moderate to Good
BRRRR Potential: Good
Retail Resale: Good
Harper Woods is another market I think deserves serious consideration from rental investors.
The combination of relatively attainable acquisition prices and achievable 3-bedroom rents can produce an attractive rent-to-cost relationship.
I would generally target 3-bedroom single-family homes with brick construction, basements and garages where available.
Harper Woods can also provide something I value highly in a rental property: multiple potential exit strategies.
If the property performs well as a rental but the investor eventually decides to sell, a properly renovated house may also appeal to an owner-occupant.
Hazel Park
Target Purchase Price: $140,000-$200,000
Target Rent: $1,400-$1,750+
Cash-Flow Potential: Good
Appreciation Potential: Moderate
BRRRR Potential: Selective
Retail Resale: Strong
Hazel Park provides another interesting combination of proximity, rent potential and resale demand.
Because acquisition prices can move toward our $200,000 ceiling fairly quickly, I'm more selective here.
I want there to be a reason we're buying the property.
Maybe we're purchasing below market value.
Maybe the house needs cosmetic improvements that can create additional value.
Maybe the property has a particularly attractive layout, garage or other feature that improves rental and resale potential.
Simply buying a $195,000 house because it's technically under $200,000 isn't enough.
The numbers still have to work.
Tier 2: Stronger Resale and Appreciation Opportunities
These markets can potentially provide stronger retail resale characteristics, but finding properties below $200,000 becomes more challenging.
That means investors need to be more selective.
Oak Park
Target Purchase Price: Selective opportunities under $200,000
Target Rent: $1,500-$1,900+
Cash-Flow Potential: Moderate to Good
Appreciation Potential: Good
BRRRR Potential: Selective
Retail Resale: Strong
Oak Park isn't broadly a sub-$200,000 housing market anymore.
That's exactly why I classify it as an opportunity market rather than a volume acquisition market.
If we can locate a dated or discounted property below $200,000 with manageable renovation requirements, the stronger potential retail resale profile can make the deal attractive.
Here, I may be willing to accept slightly less initial cash flow in exchange for what I believe is a stronger overall asset.
Ferndale
Target Purchase Price: Selective opportunities under $200,000
Target Rent: $1,600-$1,900+
Cash-Flow Potential: Moderate
Appreciation Potential: Good
BRRRR Potential: Selective
Retail Resale: Very Strong
Ferndale is even more selective.
Typical home values are above the price range we're targeting, so finding a quality investment below $200,000 requires patience.
But when the right property becomes available, the combination of rental demand and future resale potential can make it worth investigating.
I'd generally look for smaller 2- or 3-bedroom homes that have a legitimate acquisition discount and don't require an excessive renovation.
The mistake would be purchasing a cheap Ferndale house that needs so much work that the investor ends up with a total basis equal to or above retail value.
Dearborn Heights
Target Purchase Price: Selective $150,000-$200,000 opportunities
Target Rent: $1,450-$1,900+
Cash-Flow Potential: Good
Appreciation Potential: Good
BRRRR Potential: Selective
Retail Resale: Strong
Dearborn Heights can offer an attractive combination of rents and resale potential, but again, we have to be selective below $200,000.
I generally prefer 3-bedroom ranches and bungalows with basements and garages where typical for the area.
One thing I pay particularly close attention to in markets like Dearborn Heights is the investor's post-purchase property-tax exposure.
That brings us to one of the most important parts of suburban investing in Michigan.
The Michigan Property-Tax Trap Investors Need to Understand
One of the easiest ways to incorrectly calculate suburban rental cash flow is to look at the seller's existing property-tax bill and assume that's what the investor will pay.
That can be a serious mistake.
In Michigan, a qualifying transfer of ownership generally causes the property's taxable value to become uncapped in the calendar year following the transfer, subject to statutory exceptions.
That means the investor's future property-tax bill can be materially different from the seller's current bill.
When I analyze a potential rental property, I want to estimate the post-purchase property taxes, not simply copy the taxes from the listing.
A rental that appears to produce excellent cash flow using a $2,000 annual tax bill may look very different if the investor's eventual tax burden is substantially higher.
This is one of the most important numbers to understand before purchasing the property.
Tier 3: Selective Cash-Flow Opportunities
Center Line
Target Purchase Price: $135,000-$190,000
Target Rent: $1,400-$1,650+
Cash-Flow Potential: Good
Appreciation Potential: Moderate
BRRRR Potential: Good
Retail Resale: Good
Center Line is a smaller market, which means there aren't going to be as many opportunities.
But the right 3-bedroom house can fit our investment criteria well.
I'd generally look for properties with basements, garages, solid mechanical systems and relatively manageable renovation requirements.
Because the market is smaller, I also want strong comparable rental and sales data before making assumptions about value.
Warren
Target Purchase Price: Approximately $125,000-$200,000 for selected opportunities
Target Rent: $1,400-$1,800+
Cash-Flow Potential: Good to Very Good
Appreciation Potential: Moderate to Good
BRRRR Potential: Good
Retail Resale: Good to Strong
Warren is a huge market, so I don't believe it makes sense to talk about Warren as if every section performs exactly the same.
It doesn't.
Instead, I would evaluate Warren property by property and location by location.
I particularly like 3-bedroom brick ranches and bungalows with basements and garages when the acquisition price remains below $200,000 and the achievable rent supports the investment.
Warren can provide an excellent example of why investors shouldn't rely exclusively on citywide averages.
The property and immediate location matter.
What Does My Ideal Suburban Rental Look Like?
When I'm searching for these properties for an investor, I generally prefer:
3 bedrooms whenever possible.
I also like single-family construction, functional floor plans, basements and garages where typical for the area, solid mechanical systems and manageable renovation requirements.
But those are only the physical characteristics.
Before purchasing, I also want answers to several financial questions.
What are comparable properties actually renting for?
What have renovated houses nearby actually sold for?
What will the property taxes likely be after purchase?
What will insurance cost?
How much renovation does the property realistically need?
What will our total basis be?
What will the property cash flow after vacancy, taxes, insurance, repairs, capital expenditures and management?
And finally, Who is likely to buy this house when we're ready to sell it?
That last question is one of the reasons I like suburban rentals.
A property may provide rental income for years while still giving the investor the possibility of eventually selling into the owner-occupant market.
BRRRR Can Work in the Suburbs Too
The BRRRR strategy is straightforward:
BUY → REHAB → RENT → REFINANCE → REPEAT
But suburban BRRRRs need to be purchased correctly.
Consider a hypothetical example:
Purchase Price: $145,000
Renovation: $25,000
Total Basis Before Other Costs: $170,000
Potential After-Repair Value: $215,000
That creates approximately $45,000 of gross spread between the purchase-plus-renovation basis and potential ARV before financing, closing, carrying and transaction costs.
Whether the investor can actually recover a meaningful amount of capital through refinancing will depend on the appraisal, lender requirements, loan-to-value ratio, seasoning requirements and closing costs.
The lesson is simple:
The ARV has to be real.
A high projected rent doesn't rescue a property that was purchased too high or renovated beyond what the market supports.
The Cheapest Property Isn't Always the Best Investment
This is one of the biggest lessons I've learned working with investors.
Imagine two properties.
Property A
Purchase price: $115,000
Potential rent: $1,400
Property B
Purchase price: $175,000
Potential rent: $1,750
At first glance, some investors immediately choose Property A because it's $60,000 cheaper.
But that's not enough information.
What if Property A needs $35,000 of renovation while Property B needs $10,000?
What if Property B has stronger resale comparables?
What if Property B has newer mechanicals?
What if Property B is easier to rent?
What if Property B is more likely to appreciate?
On the other hand, Property A could absolutely be the better investment if its renovation is manageable and its lower basis produces significantly stronger returns.
That's why the correct question isn't:
Which house is cheaper?
The correct question is:
Which property gives this investor the best combination of acquisition basis, rental income, renovation risk, equity potential and exit strategy?
Cash Flow Should Be Based on Real Expenses
When evaluating these properties, I don't want to calculate cash flow as:
Rent - Mortgage = Profit
That's not realistic.
A more appropriate analysis considers:
Gross Rent
minus vacancy
minus post-purchase property taxes
minus insurance
minus repairs and maintenance
minus capital expenditures
minus management, if applicable
minus owner-paid utilities
minus financing costs
= Realistic Cash Flow
A property producing $1,700 per month in rent can still be a poor investment if the investor paid too much, taxes are excessive or the property constantly requires repairs.
Likewise, a property renting for $1,450 can potentially be an excellent investment if it was purchased at the right basis and operating expenses are controlled.
My Overall Metro Detroit Suburban Investment Strategy
For investors targeting the inner-ring Detroit suburbs, these are the markets I would currently investigate:
Best Overall Balance:
Redford, Eastpointe, Harper Woods and Hazel Park.
Stronger Resale / Appreciation Opportunities:
Oak Park, Ferndale and Dearborn Heights, when suitable properties can be acquired below $200,000.
Selective Cash-Flow Opportunities:
Center Line and Warren.
But I don't believe any investor should buy a property simply because it appears on a list of "good investment cities."
Every property needs to stand on its own numbers.
The best opportunity for one investor may not be the best opportunity for another.
Some investors prioritize monthly cash flow.
Others want to build equity through renovation.
Others prefer stronger long-term assets with broader resale potential.
And many investors want some combination of all three.
The Bottom Line
My philosophy for Metro Detroit suburban investing is very similar to my philosophy when investing inside Detroit.
Don't simply buy the cheapest house.
Buy the right house.
In the right location.
At the right basis.
When we can combine an acquisition price generally below $200,000 with approximately $1,400-$1,900 in potential monthly rent, manageable renovation, realistic operating expenses, equity potential and a strong future resale strategy, that's the type of opportunity I want to investigate.
That's the philosophy behind Detroit Buy Hold Invest.